Moms That Inspire-Darina Kostadinova

Yay, it’s Monday and that means inspiration for all!! We’ve been spending Monday mornings together for a few months now and if I have to face a Monday morning I’m glad to be doing so with you..and with a big ol’ cup of coffee in hand!!

This installment of the Moms That Inspire Series is similar in that it features a mom in business, tells her story and shares her insight. It is a bit different though from some of the others in that we aren’t going to talk specifics about certain things. She is in a business that doesn’t advertise, nor does she share the name of the company or its contact information. While you won’t be directed to her business, I think her insight into being a stay at home working mother is very informative.

Darina Kostadinova and I met a few months ago and have mutually supported each other ever since. She amazes me with her drive, her can do spirit and generosity. When life changed upon becoming pregnant with her second child, she rolled with it. Going from a career in Starbucks management to carving out a career she could do from her home while raising her new baby and older daughter. All in a new country-her home country is Bulgaria but she had been living in England when this change occurred.

Darina is not afraid to try new things that are out of her comfort zone, even things that are in the public eye. She is a wife, mom of 2, businesswoman and friend. Today we’re talking about motherhood, business life online, what goes on behind the scenes of an online business and how you put yourself out there when you’re an introvert. Please join me now as I speak to Darina, unedited and unfiltered, in her own words:

Tell me about yourself and your family:

“I’m 29 years old, married with two kids. Our daughter is six years old and our son is seven months old. We moved from Bulgaria to London four years ago. Every summer we go back to our home country and we explore its beauty together with our children. I’m a bookworm so if I ever have some free time, there will definitely be a book involved …and chocolate”

Tell me about your business:

“I’m currently working full-time from home as a CTO (Chief Technology Officer) to a web development company. I’m accountable for our clients’ website development. I am also creating marketing videos. My job keeps me always busy and even if I’m at home, it can be quite challenging. I love my job and I’m truly grateful to have it, however, I’ve always known I needed more. Hence, I made the first steps towards having my own business. The best things to you happen when you don’t expect them to, but the timing is always perfect.

Now I’m partnering with a global cosmetics company and I’m honored to have the chance to help and train other women achieve their definition of freedom. The company that I’ve partnered with has been out there for more than 30 years and we have partners in about 50 countries. Also, our laboratory is one of a kind and we have about 70 full time scientists working on innovations. All of the products are developed to boost our bodies functionality, which means everyone has different and natural results. This is why I love it so much.”

How long have you been in this business?

“I started my business in May this year and I proudly admit I’m one of those people who don’t need a day off. I simply love what I’m doing. I decided to create the Facebook group page Inspired Beauty and invite only those that might be interested to promote the business. I hate spam and I’m trying to avoid it. So now I have this small community of beauty lovers and I love it.”

What goes into making the videos for the site?

Because I have no help with the kids I need to be super organized with my job and business. I schedule a post for the next day, sometimes 2 to 3 days, so I have time to train my team and respond to my clients inquiries. When I have more time I try to make more videos and edit them, so I have content for the future. For now, I’m focused only on this business and my job.”

What made you decide to get started and how did you think about before you did?

“I’m still not sure what made me start, to be honest. I’ve had a few opportunities to start this business sometime ago, but I said no to all of them. Then one day I had a pretty stressful day and this inspiring lady approached me and there it was again. So I took it as a sign and before I knew it, my life started to change. Best decision of my life.”

Why are you passionate about it?

“Helping other people, should be everyone’s passion. There’s nothing more recharging then realizing you can inspire people to chase their dreams. I hope that my story will inspire some women who feel stuck and don’t know where to start from. If I can do it, everyone can. My mission is to help women achieve freedom by themselves and boost their confidence.”

My other, more personal passion are my children. I want them to know they can achieve anything they want and jumping high can be quite amazing.”

Do you have any advice for a fellow mom getting started?

“Never look down! Upward and onward only! Having children doesn’t mean our life suddenly is just about them, from now on. There is still you and me, and we are smart, creative, ambitious people, who should not be just mums. We shouldn’t hide behind our kids and wonder why we aren’t satisfied enough. If you want to change your life, do something about it. And make your children part of the experience. The house is never really clean anyway!”

What challenges have you faced in your business?

“I’m an introvert with social anxiety. My job consists of mainly talking to people, most of them strangers. It was…and sometimes still is, very stressful for me. What helps me, in this case, is the feeling of accomplishment when I’ve made that step out of my comfort zone.

The thing that I’ve learned about myself is that even though I’m an introvert, I’m actually pretty good with people. With my group I feel much more comfortable now-it’s way easier to advertise because I’be gotten to know most of the people and they trust me. Which I am extremely grateful for. I like teamwork and bringing people together.”

What are some benefits of what you do?

“The biggest benefit is, of course, the freedom. Time freedom, financial freedom, the freedom to be who you are without the constant need to change or adjust yourself. I’m running a successful business without missing a second for my children’s lives! What more is there to want?!”

What are your goals as you continue with this business?

“My biggest goal is to make my business global. I’m currently working with people from six different countries. I’m planning to add a few more until the end of this year.”

What would you want your children to know about why mommy does what she does?

“For me there isn’t “either this or that”. For me it’s always “both”! I want my kids to know that they can have it all. If they aren’t satisfied with their lives, it’s only up to them to change that. I want them to know that only they have the power to influence their lives in the best way possible.”

Best memory of a successful moment doing what you do:

“There is something every day…it may be achieving a personal monthly goal, or a happy client, or a team member reaching the next milestone. We are surrounded by good things, we just need to learn how to notice them and remember them. Another great thing in my life now, is that I’m surrounded by positive, like minded and supportive people.”

Is there current product you’re representing that you love in particular?

“I love all of our products, and I want them all…(I can see my husband’s look when he reads that). But more particularly I love our lipsticks, because they last for 8-10 hours, no matter what you do. I can be pretty at home and my kids won’t have lipstick on their cheeks. Another favorite is the shampoo against hair loss. After my second pregnancy I’ve struggled a lot, until I tried this shampoo. If fixed my hair so quickly, I couldn’t believe it. It’s my personal best seller.”

Can you share something others wouldn’t guess about the behind the scenes of your business?

“Another passion of mine is to make marketing videos. This is part of my full-time job, but I decided to implement into my business. What I’m doing now is making videos at home with product demonstrations and then make them look nice with different software. Behind the scenes-imagine filming a demonstration of a mud mask and your baby wakes up and starts crying when he sees you. Now we are all more experienced with filming and no one cries anymore!”

What inspires you?

“My children’s future. I love daydreaming (every introvert’s hobby) and I often daydream about them. This is the best energy!”

What has surprised you about motherhood?

“With my first child I was panicking constantly…I remember thinking “Oh my God,is this how my life is going to be from now on?” Now with my second one I’m trying to enjoy every baby second. There was one ad on television I watched a long time ago saying “The nights are long but the years..the years are so short.” And it’s true. Time is flying and I didn’t expect it would happen so quickly. The greatest joy is when we are all together, which thank God, is it very often now. And the challenges are there every day. It’s never going to get easy, so instead of worrying now, I just accept them as something I need to do in order to keep moving forward.”

I want to say a big thank you to Darina for talking to me today! I had a chance to talk to her not only from England but also during a family trip back to Bulgaria. She is making sure her children have a love for Bulgaria and make memories with family there on a regular basis. Being an American/British family ourselves I totally get that! You want your children to have a love for all the places that make up who they are.

I appreciate the mother Darina is, the wife she is and goal oriented business woman she is too. Like she said above-there doesn’t have to be a “this or that”, we can have both motherhood and follow a passion in business. Will there be challenges? Of course! Will there be benefits? There are! Will we set a great example to our children of the many things moms can do? You bet we will!! Janet

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